My Story and Why it Matters to Your Success

From Toilets to Triumph: Building a Referral Machine That Kicks Ass

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I've been in the home services industry since 1991.

I started with a toilet brush, no cash, and rent due. That's not a metaphor. I built a janitorial business from scratch in 1991, cold-calling my way to multiple accounts and a full crew. Then sold it.

Launched a carpet cleaning business, built it to six-figures. Sold that, too.

Then I got my real estate license and hit six figures in mortgage commissions in a year without cold calls, nights, or weekends.

How? Referrals. They’re the opposite of the grind: chasing ghosts, burning ad dollars, and losing deals to lowball agents.

I Stood In Front of 100 Realtors at an MLS Meeting and Said...

“I don’t chase leads. I don’t cold call. I don’t work nights or weekends. Yet I’m making six figures. Want to learn how?”

They showed up to my training. I launched a coaching program for Realtors that produced real results.

Since 2007, I’ve helped 3,500+ home pros (mostly flooring retailers) build businesses that don’t burn them out.
Since 2013 I've been the Marketing Mastery Columnist for Floor Covering News, the #1 flooring trade publication in the U.S.
I’ve spoken at every major industry event, and partnered with the World Floor Covering Association, the largest flooring trade organization in the world.
I’ve written three books for home pros on winning without the grind.

What This Means for You

Across 30 years in home services and 20 years coaching home pros, I've seen what works.

HEA is the culmination of that experience.

It unites Realtors with 30–50+ home pros for real, human connections, not chatbot noise or Facebook ad clutter.

You lead with a couple of hours a week, owning exclusive referrals that ads can’t touch. (Compare that to the time you waste chasing dead leads.)

It’s a done-for-you system building a network of local home pros (remodelers, designers, mortgage brokers, etc.) who send you exclusive referrals.

Pioneer pricing of $1,997 sign-up, $497/month (regular $20,000/$697) delivers six-figure commissions, not stress.

It’s not like BNI or any generic networking group...it’s built exclusively for home pros, branded to you, owned by you.

Only One Realtor Per Market
If your area’s still open, now’s the time to move. Hit “Apply Now” to lock it down.

Questions? Call 213-432-1501.
Jim Augustus Armstrong

About Me

When I'm not working with home service pros, you'll find me jumping out of airplanes—literally. I'm a licensed skydiver and wing suit pilot with over 500 jumps.

I’m also an avid fly fisherman, rock guitarist, backpacker, and writer. My personal mission is to help business owners live extraordinary lives filled with passion, purpose, and plenty of adventure. HEA is how I fulfill that mission.

Ready to join me? Click the “Apply Now” button and let's build something extraordinary together.

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