For over 20 years, Jim has helped top-performing Realtors, flooring dealers, and other home pros attract higher-value clients, elevate their positioning, and escape the cheap-price rat-race — without chasing cold leads, discounting their value, or playing digital roulette.
Since 2007, he’s also earned the respect of some of the most trusted leaders and organizations in the home services space, where his systems have generated millions in revenue for business owners across the U.S. and Canada.
Here’s what the people who’ve worked with Jim have to say.
Who the Hell is This Jim Augustus Armstrong Guy?
Who the Hell is This Jim Augustus Armstrong Guy?
What Realtors, Home Pros and Industry Leaders Are Saying
What Realtors, Home Pros and Industry Leaders Are Saying
Industry Leaders
Scott Humphrey
CEO, World Floor Covering Association
“True leadership is found in action. I very much appreciate the leadership shown by Jim Armstrong through his FCNews Marketing
Mastery Webinars. If you want the opportunity to partner effortlessly with a leader who is committed to amplifying your voice, you want to
partner with Jim!”
Mastery Webinars. If you want the opportunity to partner effortlessly with a leader who is committed to amplifying your voice, you want to
partner with Jim!”
Reginald Tucker
Executive Editor, Floor Covering News
“Jim began writing for FCNews as a guest columnist in 2007, eventually becoming the regular ‘Marketing Mastery Columnist’ in 2013. He consistently provides concrete examples and
tried-and-true formulas to help flooring dealers improve their operations and maximize efficiencies. Simply put, he speaks the retailer’s language. He just gets it."
tried-and-true formulas to help flooring dealers improve their operations and maximize efficiencies. Simply put, he speaks the retailer’s language. He just gets it."
Brandon Shidlowski
VP of Sales, Roomvo
“Jim taught me the importance of building a network of loyal customers on the backbone of delivering real value, not noise. Jim helped
Roomvo develop and execute our Roomvo University webinar program that continues to be a core pillar of our offering today, attracting an ever-increasing audience.”
Roomvo develop and execute our Roomvo University webinar program that continues to be a core pillar of our offering today, attracting an ever-increasing audience.”
Jennifer Hughes
Education Manager, Informa Global Exhibitions (TISE)
“Jim Augustus Armstrong has spoken at The International Surface Event for several years. His sessions have been well-attended, and they receive positive comments from attendees. He and his team are very professional and easy to work with. I highly recommend Jim for speaking and training.”
Ken Ryan
Senior Editor, Floor Covering News
“Jim has been the producer and co-host of the FCNews Marketing Mastery Webinars since 2013, and he’s been instrumental to their success. Our guest lineup consistently features industry leaders and top-performing flooring pros. When Jim trains, his strategies are always practical, actionable, and focused on helping flooring
dealers succeed.”
dealers succeed.”
Robert Varden
Vice President, CFI division of the World Floor Covering Association
“I’ve attended Jim Armstrong’s trainings, and he is an engaging speaker, and provides real nuts-and-bolts strategies that floor dealers can incorporate into their businesses easily. I highly recommend
Jim for speaking at your events."
Jim for speaking at your events."
Dustin Aaronson
Associate Publisher/Co-Owner, Floor Covering News
“I have known Jim Augustus Armstrong since 2007 through his partnership with FCNews. He writes our Marketing Mastery column, and he developed and produces our monthly Marketing Mastery Webinars. Our readers appreciate his training because it’s relevant, and they can put his strategies to work immediately in their businesses. Also, Jim and his team do a great job handling all the marketing and promotions for the webinars. If you’re considering hiring Jim to speak, he will do a fantastic job, and bring tremendous value to your attendees. He and his team can also help promote, which is a big plus. Feel free to contact me directly with any questions.”
Tom Jennings
VP of Professional Development, World Floor Covering Association
“Jim Armstrong does an excellent job providing flooring retailers with relevant strategies that work. I have found him to be an engaging speaker who cares about helping retailers succeed. Twice I’ve been a guest on the Marketing Mastery Webinars Jim hosts for Floor Covering News. Both events were handled in a very professional manner. I highly recommend Jim to speak at your next event.”
John McGrath
Executive Director, INSTALL
“I’ve attended Jim’s webinars, and he is an excellent speaker. There’s a lot of good training out there, but what I appreciate about Jim is he gives flooring retailers strategies that are very practical, and can have a measurable impact if they are implemented. I’ve also been a guest on the Marketing Mastery Webinars that he co-hosts, and he worked very hard to make the event a success. He interviewed me beforehand to get a good grasp of the topic, and provided promotional emails to send to my list, and took care of all the details. I wholeheartedly recommend Jim for speaking and training.”
Real Estate Pros
“We’ve now booked Jim for five marketing mastery seminars. That almost never happens. The information is outstanding, the agents love it, and it gets results.”
-Jan, Realtor, CA
“Due to Jim’s systems, our revenues stayed strong even when the market softened — while larger companies were downsizing or going out of business. I don’t make a single marketing move without consulting Jim first. I’m that impressed with his abilities.”
-Mickey, Mortgage Broker, CA
“You even managed to get my agents to show up on a non-meeting day. I’d recommend your
seminars and coaching to any broker or sales manager who wants to increase team performance. Thank you, Jim!”
-Sherry, Sales Manager, ReMax Gold
“You didn’t just give us strategies — you gave us a system that works regardless of market conditions. Thank you for inspiring me and giving me the direction I needed.”
-Ginger, Realtor, CA
Flooring Pros
“I’m making more and working less! Revenue grew by 50% in the first 12 months, and again by 50% in the next 12 months. Margins are at 45%. Your program has changed my life.”
-Craig, Florida
“My sales have doubled and tripled. Thanks, Jim!”
-Steve, Arizona
“Our revenue is up 79.3% over last year! Thanks, Jim!”
-Mike, Connecticut
“I made an extra $55,000 on one job! And I’m a brand new member! I’m raising all my prices in spite of a slow economy. I am booked 3 weeks out, hired a part-time crew (soon to be full time) just to cover the additional work. Jim, thanks for giving me the spark, programs and coaching to have a way to get the ‘Ideal Lifestyle’ that I thought I could and would have when I opened . It sure is going to be cool to have time AND money. Not one or the other. God Bless You!”
-Mark, Illinois
“I was on the verge of closing my doors. Within 24 months, I turned things around and opened my
second store. Business is going GREAT—profits and sales are up thanks to you.”
-Garry, Illinois
“I implemented Jim’s program and made an extra $90,463.00 in one month! And I did it during a
slow economy!”
-David, Texas
“The techniques that Jim is teaching, and the systems that he’s looking to put in place for the
average dealer are sure to work if they’re executed properly. He’s got a great blueprint for people to be much more successful without making a sizeable investment. In our industry there’s a lot of training on product knowledge and salesmanship. But what Jim does is take it a step further. He teaches dealers how to take what they’re already doing and get the kind of exponential growth that no one thinks is possible.”
-Scott, Florida
"I don’t work any weekends now. Last night my wife said, 'Thank you' to me because I was able to spend the entire long weekend (Canadian Thanksgiving Saturday,Sunday, & Monday) with friends and family. Flooring Success Systems is a valuable part of my business to keep me on track to lifestyle vs. business as life.
-Earl, Saskatchewan
"Jim, since joining Flooring Success Systems I have hope for the first time in 10 years. I've never seen anything like this in 35 years in this business. The cool thing is this just works. This is so ingenious, I've never heard of anything like this. It's totally opposite of anything you'll find in the entire industry. It's going to eliminate about $8,000 per month in advertising per month. I've been a member for less than 2 months we're already seeing results."
-John, Florida
-Craig, Florida
“My sales have doubled and tripled. Thanks, Jim!”
-Steve, Arizona
“Our revenue is up 79.3% over last year! Thanks, Jim!”
-Mike, Connecticut
“I made an extra $55,000 on one job! And I’m a brand new member! I’m raising all my prices in spite of a slow economy. I am booked 3 weeks out, hired a part-time crew (soon to be full time) just to cover the additional work. Jim, thanks for giving me the spark, programs and coaching to have a way to get the ‘Ideal Lifestyle’ that I thought I could and would have when I opened . It sure is going to be cool to have time AND money. Not one or the other. God Bless You!”
-Mark, Illinois
“I was on the verge of closing my doors. Within 24 months, I turned things around and opened my
second store. Business is going GREAT—profits and sales are up thanks to you.”
-Garry, Illinois
“I implemented Jim’s program and made an extra $90,463.00 in one month! And I did it during a
slow economy!”
-David, Texas
“The techniques that Jim is teaching, and the systems that he’s looking to put in place for the
average dealer are sure to work if they’re executed properly. He’s got a great blueprint for people to be much more successful without making a sizeable investment. In our industry there’s a lot of training on product knowledge and salesmanship. But what Jim does is take it a step further. He teaches dealers how to take what they’re already doing and get the kind of exponential growth that no one thinks is possible.”
-Scott, Florida
"I don’t work any weekends now. Last night my wife said, 'Thank you' to me because I was able to spend the entire long weekend (Canadian Thanksgiving Saturday,Sunday, & Monday) with friends and family. Flooring Success Systems is a valuable part of my business to keep me on track to lifestyle vs. business as life.
-Earl, Saskatchewan
"Jim, since joining Flooring Success Systems I have hope for the first time in 10 years. I've never seen anything like this in 35 years in this business. The cool thing is this just works. This is so ingenious, I've never heard of anything like this. It's totally opposite of anything you'll find in the entire industry. It's going to eliminate about $8,000 per month in advertising per month. I've been a member for less than 2 months we're already seeing results."
-John, Florida